The cannabis industry doesn’t guarantee brand success even if your products have great demand. That’s why just to be on the safe side, you have to balance both your consumer needs and brand growth. Well, you can do this by applying some good digital marketing strategies for your dispensary.
As a cannabis dispensary, sometimes it might be hard to find the groove you are looking for, especially, when you just have a few seconds to capture the attention and interest of your consumer. But don’t worry, this blog will introduce you to 5 simple tips that will surely upgrade your growth game. You can also take help from the best cannabis marketing agency Los Angeles, in case you need an extra boost. 5 digital marketing tips that are often overlooked 1. It’s time to update your Google Business Profile Maintaining your GBP is imperative if you are involved in the cannabis industry. According to HubSpot, 88% of searches for local businesses on a smartphone, contact or visit that business on the same day. So, if you don’t have a GBP account, your competitors might get ahead of you. 2. Complete the information on the third-party directories Being listed on third-party directories and websites is one of the most significant aspects of a local cannabis dispensary business. It helps not only grow brand awareness and recognition but also boosts local ranking, which in return will bring more customers. 3. Showcase your cannabis products on your website Online consumers are more likely to purchase if they find good imagery related to the product. A Field Agent survey indicated that 83% of U.S. mobile phone users think that product images are tremendously influential when buying a product. Shopify study on online consumer preferences says, 1% are comfortable buying a product even if they find a single picture of the product, 33.16% would like to see multiple product images, and 60% would prefer a 360-degree view along with several images of the product. 4. Encourage more reviews from your customers This is a ranking factor and even aids in boosting your presence via word-of-mouth marketing. Even if you are equal with your competitor in every aspect but lack customer reviews, the latter will have the edge. 5. Repeat purchase promoting strategy must be put to use Converting existing clients into more revenue is much simpler than attracting new consumers. Narrowing down your email list to those who have purchased from you before, may help you better identify the offers you need to send. This also allows you to communicate with them directly, significantly improving your open and click rates. The above-mentioned strategies are proven to be quite helpful for local dispensaries, but as said, for an extra boost, don’t hesitate to contact a cannabis marketing agency Los Angeles. TopIT Cannabis is a similar cannabis digital marketing agency based in Los Angeles that can assist you by developing a customized digital marketing strategy for better and faster results. You can reach us by dialing (323) 250-3726 and emailing us at [email protected]. Visit our website (https://www.topitcannabis.com/) for more information.
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